Youtube New Logo: The YouTube has significant changes over the past few years, but on Tuesday, all of the pieces finally began to come together. YouTube chief product officer Neal Mohan published a blog post explaining everything the team has been working on in recent years while revealing some of the new features coming to the mobile app, the desktop redesign and, for the first time, a new logo.
But the redesign is more than just a new look. YouTube is also adding a wide variety of new features to the mobile app, including new Library and Account tabs, the ability to choose the playback speed of a video and vertical videos that actually fill up the screen. More features are in development as well.
For the last 12 years, YouTube’s logo has been a pair of anachronisms wrapped inside each other. “We have the word tube in a tube,” says Christopher Bettig, the head of YouTube’s art department. “This is weird. No one knows what this is.” The tube is slang for a television set, which used to be powered by vacuum tubes. But neither tubes nor TVs are central to the world’s biggest video service, which now reaches over 1.5 billion people each month, streaming to almost any screen with an internet connection.
And so today the brand is getting its biggest aesthetic makeover ever. The YouTube logo is being refreshed, shifting the emphasis away from the word “Tube” and onto the familiar play button which has already become an iconic shorthand for the company. The service is also getting a new typeface, color scheme, and a bunch of major changes to the look, feel, and functionality of its desktop and mobile app.
The new design of youtube has already begun rolling out, but if you don’t see it when you navigate to YouTube on your browser, just head to YouTube.com/new and opt in. It should load straight to the new design.